Pemasaran sané kaaptiang ring saraf

Neuromarketing punika widang komunikasi pemasaran komersial sané ngamargiang neuropsikologi ring seseleh pasar, malajahin respons sensorimotor, kognitif, miwah afektif konsumen ring rangsangan pemasaran. ^[1] ^[2] ^[3] Kawigunan sane prasida kapolihang majeng ring pemasar minakadi kampanye miwah strategi pemasaran sane sayan efisien miwah efektif, akidik kegagalan produk miwah kampanye, miwah pamuputnyane manipulasi saking kabuatan miwah pikayunan jadma sane sujati mangda manut sareng kabuatan miwah pikayunan kepentingan pemasaran. ^[4]

Makudang-kudang perusahaan, utaminnyané sané madué ambisi skala ageng anggén narka parilaksana konsumen, sampun nginvestasiang ring laboratorium ipuné, personel sains, utawi pasawitran sareng akademisi. Neuromarketing kantun dados pendekatan sane maal; punika ngamerluang piranti lan teknologi sane canggih sakadi pencitraan resonansi magnetik (MRI), penangkapan gerak anggen pelacakan mata, lan elektroensefalogram. ^[5] Nyelehin saking makudang-kudang paplajahan anyar saking ilmu saraf miwah seseleh pemasaran, pemasar sampun ngawit ngamargiang praktik neuromarketing sané pinih becik nénten perlu nyarengin pengujian sané maal.

Cingak taler

Lis pustaka

↑ Lee, N; Broderick, AJ; Chamberlain, L (February 2007). "What is "neuromarketing"? A discussion and agenda for future research". International Journal of Psychophysiology. 63 (2): 199–204. doi:10.1016/j.ijpsycho.2006.03.007. PMID 16769143.
↑ Vlăsceanu, Sebastian (2014). "New directions in understanding the decision-making process: neuroeconomics and neuromarketing". 17: 758–762 – saking Elsevier. Cite journal requires |journal= (help)
↑ Georges, Patrick M (2014). Neuromarketing in Action : How to Talk and Sell to the Brain. London: Kogan Page Ltd. pp. 9–16.
↑ Agarwal, Sharad (3 June 2014). "Neuromarketing For Dummies". Journal of Consumer Marketing. 31 (4): 330–331. doi:10.1108/jcm-12-2013-0811. ISSN 0736-3761.
↑ Karmarkar, Uma R. (2011). "Note on Neuromarketing". Harvard Business School (9-512-031).

[1] Lee, N; Broderick, AJ; Chamberlain, L (February 2007). "What is "neuromarketing"? A discussion and agenda for future research". International Journal of Psychophysiology. 63 (2): 199–204. doi:10.1016/j.ijpsycho.2006.03.007. PMID 16769143.

[:0-2] Vlăsceanu, Sebastian (2014). "New directions in understanding the decision-making process: neuroeconomics and neuromarketing". 17: 758–762 – saking Elsevier. Cite journal requires |journal= (help)

[:5-3] Georges, Patrick M (2014). Neuromarketing in Action : How to Talk and Sell to the Brain. London: Kogan Page Ltd. pp. 9–16.

[4] Agarwal, Sharad (3 June 2014). "Neuromarketing For Dummies". Journal of Consumer Marketing. 31 (4): 330–331. doi:10.1108/jcm-12-2013-0811. ISSN 0736-3761.

[5] Karmarkar, Uma R. (2011). "Note on Neuromarketing". Harvard Business School (9-512-031).

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