Numbas antuk impuls
Ring widang parilaksana konsumen, pemelian impuls utawi pembelian impuls inggih punika pamutus sane nenten karencanayang olih konsumen antuk numbas produk utawi jasa, sane kakaryanin sadurung pembelian. [1] Sang sane cenderung matumbasan sakadi punika kabaos pembeli impuls, pembeli impuls, utawi pembeli kompulsif . Pikolih seseleh nyihnayang emosi, raos, miwah parilaksana mabuat pisan rikala matumbasan, [2] [3] sane kakawitin antuk nyingakin produk utawi ritatkala kapanggihin gatra promosi sane kakaryanin becik. [1]
Definisi asli saking "pembelian impuls" inggih punika pembelian sané nénten karencanayang olih konsumen sané medal saking Studi Kebiasaan Pembelian Konsumen DuPont sané mamargi saking warsa 1948 kantos 1965. Definisi impuls buying raris kaanyarang, nganutin rasa meled sane karasayang olih konsumen ritatkala ipun jagi numbas barang ring galahe punika, sering ngawinang disonansi kognitif majeng ring konsumen. Puniki nguwah unteng definisi saking produk nuju konsumen. [4] Saking irika, sampun kabaosang indik pembelian impuls inggih punika pikolih saking kabuatan soang-soang mangda prasida nagingin pikayunannyane ring sajeroning masaing sareng ideologi rasional miwah pengaturan diri soang-soang. [5] Nincapnyane panumbasan impuls taler mapaiketan sareng nincapnyane materialisme, sane sering ngawinang jadmane ngrereh jinah utawi matumbasan sane nenten kauningin. [6]
- 1 2 "What is impulse buying?". Businessdictionary.com. Kaaksés 2011-12-22.
- ↑ Czarnecka, Barbara; Schivinski, Bruno (2019-08-08). "Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising". Journal of Global Marketing. 32 (4): 219–238. doi:10.1080/08911762.2019.1600094. ISSN 0891-1762.
- ↑ Muhammad, Abubakar Sadiq; Adeshola, Ibrahim; Isiaku, Labaran (2023-09-14). "A mixed study on the "wow" of impulse purchase on Instagram: insights from Gen-Z in a collectivistic environment". Young Consumers. 25: 128–148. doi:10.1108/YC-04-2023-1728. ISSN 1747-3616.
- ↑ Rook, Dennis W. (1987). "The Buying Impulse". Journal of Consumer Research. 14 (2): 189–199. doi:10.1086/209105. ISSN 0093-5301. JSTOR 2489410.
- ↑ Zhang, Yinlong; Shrum, L. J. (2009). "The Influence of Self-Construal on Impulsive Consumption". Journal of Consumer Research (ring Inggris). 35 (5): 838–850. doi:10.1086/593687. ISSN 0093-5301.
- ↑ Podoshen, Jeffrey S.; Andrzejewski, Susan A. (2012). "An Examination of the Relationships Between Materialism, Conspicuous Consumption, Undecided Purchase, Impulse Buying, and Brand Loyalty". Journal of Marketing Theory and Practice. 20 (3): 319–333. doi:10.2753/MTP1069-6679200306. ISSN 1069-6679. JSTOR 23243709.
